runs enterprise podcast programmes end to end. Unlike a standard hosting platform, where producing and managing a show falls back on the client, Auddy provides a turnkey solution called 鈥淐ampfire,鈥� handling the entire podcast operation: editorial strategy, episode ideation, guest booking, recording, editing, executive coaching, cadence management, and analytics interpretation. A dedicated executive producer acts as an extension of the client’s team.
What makes Auddy鈥檚 Campfire solution different from a podcast hosting platform?
Campfire gives organisations ownership of their audience and their data. Public platforms like Spotify and Apple Podcasts are open by design and return little usable data. Campfire is private, encrypted, and access-controlled, which unlocks four advantages:
鈥� First-party data: every listener is a known, provisioned user, so engagement data belongs to you rather than a third-party platform.
鈥� Named-user analytics: you can see exactly who listened, for how long, and where they dropped off 鈥� which suits compliance-sensitive use cases like investor relations, internal communications, and members-only communities.
鈥� No algorithmic dependency: you own your distribution ecosystem and reach your audience directly, instead of competing for visibility in a public feed.
鈥� Industry-leading segmentation: content is targeted by role, region, tier, or behaviour, so each audience hears only what is relevant to them.
鈥� Fully managed service: Auddy runs the programme as a turnkey, managed service 鈥� ideation, production, and project management handled by a dedicated executive producer 鈥� so a lean team can sustain a consistent cadence without adding headcount.
鈥� Executive coaching: Auddy鈥檚 producers coach leaders on delivery, pacing, and tone. Rather than overly polished media performance, the result is a confident, credible, conversational update.
Together, these analytics give organisations an unprecedented view into how each episode performs 鈥� episode by episode, and listener by listener.
Additionally, Auddy supports multiple monetization options, from paid tier subscriptions, host-read sponsorships, and programmatic advertising.
What is Auddy Campfire used for?
Private podcasts are extremely versatile, but at its core, Campfire works best when you have an 鈥渙wned audience鈥� 鈥� in other words, audiences that are not anonymous to you. Auddy Campfire drives trust, retention, and loyalty, rather than brand discovery.
For instance, a few popular use cases Auddy has found for Campfire include:
鈥� Internal communications: HR and comms teams reach distributed, deskless and frontline employees more easily with audio, with measurable engagement that email and intranets cannot prove. Screen-fatigued staff can listen on the go rather than reading sanitised corporate emails.
鈥� Investor relations: CFOs and IR teams extend executive reach dense filings, long webcasts, and interim updates into short, secure audio briefings investors actually finish, with analytics to see what鈥檚 resonating with investors.
鈥� Brands, marketing, and community: brands, publishers, and creators deliver exclusive, segmented content to superfans, members, and partners without public leakage. From pop stars and royalty to global private equity firms, these clients stay top of mind with the audiences that matter most.
What results does Auddy deliver?
Auddy handles over 250 million monthly audio impressions across UK and EU markets. In September 2025, Auddy (LSEG) Issuer Services Marketplace as their for listed-company communications.
Internal podcasts typically earn 3鈥�5x more attention than email, with completion rates of 65鈥�80%, and audio holds attention for around 28 minutes on average versus roughly 2 minutes for video.
鈥� One enterprise client (a financial services group with over a billion USD in revenue) relies on Auddy to run multiple private podcast shows for an audience with well over 90,000 paying subscribers internationally. Using Campfire they鈥檝e seen .
鈥� Another client (a multinational investment firm with over 1,000 employees) turned to Auddy to . They have averaged a 94% listen rate per episode over 7 days, and have maintained an 83.8% compound annual growth rate.聽
Awards: Auddy has been recognised with awards such as a Communicator Award for strategic innovation in content distribution, UKBAA Scale Up Team of the Year finalist 2 years in a row, and many more recognitions such as the Webby Awards, Venture Forum, British Podcast Awards, Rose d’Or, and more.聽
Auddy鈥檚 audio solutions are trusted by global brands including LinkedIn, Vodafone, Shopify, Canva, Deutsche Telekom, Warner Music, and Prince Harry’s Invictus Games Foundation.
Who is behind Auddy?
Auddy was founded in 2020 by senior executives from Netflix, Universal, National Geographic, Virgin, and Warner Music. Auddy CEO and co-founder was previously CEO and Asia Pacific chairman of both Sir Richard Branson’s Virgin Group and Universal Studios, with a background spanning media, investment banking, and fund management.