Chinese giant swoops for Missguided brand
Chinese clothing giant Shein has acquired the intellectual property and trademarks of Missguided. The fashion company targeting young women was rescued from administration by Frasers Group in a 拢20 million deal last year.聽 Frasers, the owner of retailers including Sports Direct, Jack Wills and Evans Cycles, will retain Missguided鈥檚 employees and real estate within its … Continue reading Chinese giant swoops for Missguided brand
