UK-based digital bank Monzo has named AJ Coyne as its first chief marketing officer.
The UK-based digital bank published its annual report earlier this week, which showed revenue had jumped 39 per cent to 拢1.7bn, and it now has 15.2m customers.
Coyne, who joined the FinTech in 2024, said his appointment highlights the importance of marketing to Monzo鈥檚 future.
He said: 鈥淢arketing is more than campaigns. It鈥檚 one of the ways we bring our mission to make money work for everyone to life for our customers every day.
鈥淎nd because of that, it鈥檚 become a real driver of growth, creativity, culture and customer connection across the company.
鈥淪ince 2023, we鈥檝e grown Monzo to more than 15 million customers, launched a Sunday Times bestselling book, and became the first financial services brand to win Brand of the Year at The Marketing Society. Most importantly, we鈥檝e built a brand people genuinely care about.
鈥淣one of that happens because of one person.
鈥淚t happens because of brilliant people who care deeply about the work, each other, and building something meaningful together.
鈥淭he standards are incredibly high here, but so is the generosity, ambition and belief in what Monzo can become. That鈥檚 what makes the work special.鈥�
Coyne, who has previously worked at Spotify and Klarna, said marketing is changing faster than at any point in his career because of the impact of AI.
鈥淎I will reshape how brands are built, how teams operate and how creativity happens,鈥� he explained.
鈥淭he opportunity is enormous, but so is the responsibility to help people adapt and thrive through that change.
鈥淚t also comes at a pivotal moment for Monzo. We鈥檙e entering a new chapter as we bring the brand to more people around the world, starting with Ireland and Spain.
鈥淭hat makes marketing even more important, not just in helping Monzo grow, but in making sure we scale what makes people love us in the first place.
鈥淎 huge part of the role now is developing a team that can navigate all of that together.
鈥淜eeping standards high, creating space for people to grow, and making sure Monzo continues to be a place where great marketers can do the best work of their careers.
鈥淭hat鈥檚 the part I care most about.鈥�
Monzo was founded in 2015 with a mission to become the best bank account in the world.
In August 2016, Monzo became a regulated bank and has grown to a team of more than 2,000 staff at its London HQ and working remotely around the world.