Marketers reducing ad spend should look beyond Google & Meta
More than half of marketers predict they will reduce their programmatic spend this year in response to turbulent economic conditions.聽 As is often the case, the open web鈥檚 loss appears to be Google and Meta鈥檚 gain, as the same research found over a third (37%) of marketers forecasted an increase in their investment in the … Continue reading Marketers reducing ad spend should look beyond Google & Meta
