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, part of the RezolveAi Group, is a global leader in customer engagement and commerce media, operating across more than 15 markets spanning the UK, Europe, the Middle East and Asia. Positioned at the intersection of banking and retail, its platform combines technology, data insights and digital marketing expertise to deliver richer customer experiences, measurable sales growth and lasting loyalty.

On a mission to make everyday spending more rewarding, Reward has returned over $2 billion in cashback to customers to date and is on track to reach $4 billion by 2030.

Transforming MarTech into a growth engine

Reward is redefining what marketing technology can do for banks and their customers. By embedding intelligent, data-driven engagement tools directly into the banking experience, Reward enables banks to connect with customers in moments that matter, moving beyond generic communications to personalised, timely and relevant interactions at scale. Reward creates a new class of media opportunity that is privacy-first and consent-led, linking real spending behaviour with meaningful brand experiences. And with agentic AI, Reward is stepping beyond rules-based campaign management into truly autonomous, 1:1 personalisation ,Ìý where every customer journey is shaped by intelligence, not just instinct.Ìý

What’s powering that vision:

• Marketing Services Platform — Built on Braze, Reward’s stack spans in-app messaging, push notifications, content cards, in-app feeds and a full email marketing solution , commercialised directly to banking partners and expanding internationally with a repeatable regional model.

• Agentic AI — Moving beyond rules-based campaign management, Reward is embedding generative AI and predictive capabilities (via Braze’s AI suite) to automate campaign execution, improve targeting and timing and deliver continuous AI-led improvements across its marketing services.

• Next-generation engagement — WhatsApp, social connectors, LLM advertising and gamification mechanics are expanding the ways Reward helps banks meaningfully connect with their customers.

In 2026, Reward also earned Great Place to Work® certification, recognising its people-first culture, the kind of organisation that attracts the talent needed to build what comes next.