is an enterprise loyalty and retention platform that helps businesses better understand their customers and deliver engaging reward experiences. Get the first-party data you need to build deeper relationships that drive long-term growth and retention – at scale, across any industry.
We pride ourselves on being the most flexible loyalty and engagement technology platform on the market.
Our platform won’t dictate which customer activities you can reward or how. Our event-based makes any customer action rewardable.
Join globally recognised brands including , , and in getting closer to your customers with White Label Loyalty.
What we offer
– Fully bespoke loyalty ecosystems for global brands with complex, multi-market requirements. Complete control, dedicated support, built to your spec.
– Our headless loyalty API and SDK for product and engineering teams who want to embed rewards directly into their existing app or platform. Launch in days, not months.
– The loyalty solution for brands that sell through retailers and don’t own the end customer relationship. Unlock first-party data from buyers you’ve never been able to reach.
– Our AI module that evaluates every customer’s churn probability and predicted lifetime value daily, automatically placing them into actionable journey stages. Smarter retention spend, no data science team required.
Proven Results
• +193% increase in customer transactions
• +10% increase in spend per user
• 100,000+ first-party data points captured
• End-to-end program launched in 10 days

Who we’re built for
We work with mid-to-large-sized businesses across 25+ industries – retail, FMCG, automotive, financial services, manufacturing, telecoms, and beyond.Â
Founded in Leeds in 2015, White Label Loyalty has grown from a bold idea – that loyalty technology should be flexible enough to fit any business, not the other way around – into a global platform serving some of the world’s biggest businesses.
Ready to build loyalty that actually works? at whitelabel-loyalty.com

