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Revenue up at ITV despite Liberty Global sale & weak ad market

Published: November 6, 2025 at 8:37 am

ITV has reported a solid third-quarter performance, with results coming in ahead of market expectations despite a weaker advertising market.聽

Total group revenue rose 2% year to date to 拢2.8 billion, driven by strong growth at ITV Studios (up 11%) and digital advertising (up 15%) through the continued success of streaming platform ITVX.

Advertising remained resilient, with total advertising revenue flat in Q3 and down 5% year to date, following a strong 2024 comparison boosted by the men鈥檚 Euros.聽

It expects advertising to fall around 9% in Q4 due to broader economic uncertainty ahead of the UK Budget but has identified 拢35 million of temporary savings to offset the softer demand.

The company remains on track to deliver its full-year targets, including at least 拢750m in digital revenues by 2026.

This is despite the broadcasting giant鈥檚 share price tanking last month following Liberty Global selling half of its 10% stake in the firm.

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