Growth Intelligence has raised 拢1.7 million to help marketers and sales leaders drive faster growth with AI.
Founded in 2013, Growth Intelligence helps high profile brands, including American Express, FedEx, Western Union, iZettle and Vitality Health, target their direct marketing activity to businesses that are most likely to buy.
The artificial intelligence platform combines records of a client鈥檚 previous successful and unsuccessful marketing attempts with Growth Intelligence鈥檚 own proprietary data gathered from the digital footprint of every company in the economy, to train an AI for each client.
The AI then serves up recommended future clients and advice on how to approach them. It allows sales and marketing teams know who will buy, who will be most valuable, when should they attempt to contact them and what to say when they do.
Growth Intelligence reached profitability early in 2018 and has tripled recurring revenue year on year. The company will use this funding to invest in its AI Platform 鈥� building new AIs to solve additional challenges faced by B2B marketers. The company will be investing heavily in data science, engineering and commercial talent.
Growth Intelligence also plans to bring on board leading commercial and technical executives this year.
Andy Robertson, Martin Brown and chairman Stuart Dawson have joined the board as part of the investment.
Thomas Gatten, CEO of Growth Intelligence, said: 鈥淭his is a great opportunity to invest on top of our triple-digit revenue growth.
鈥淭rade is the human super-power: by applying AI to boost trade, we are helping companies and economies grow faster. We鈥檙e hiring.鈥�
Paul Tselentis, CEO of 24Haymarket, commented: 鈥�24Haymarket are thrilled to invest in Growth Intelligence. We have been tracking the company鈥檚 progress and its unique approach to improving the productivity of B2B sales and marketing processes for two years.
鈥淭here is an exciting market opportunity ahead of them, as businesses embrace functional AI offerings. We look forward to applying our network to support the team on the next phase of their growth journey.鈥�