A US email marketing giant has plans to grow its team in the UK after securing $180 million in new funding.听
SparkPost听is听the world鈥檚 largest email sending and optimisation platform,听delivering nearly 40 per听cent of the world鈥檚 commercial email.听
It has reported听steady revenue growth within the last three years and substantially expanded its customer base, which includes The New York Times, Booking.com, Adobe, Rakuten and Zynga.听
鈥淭his investment will enable us to drive through era of growth when it comes to technology and product innovation but also extend our global footprint,鈥� Sam Holding (below), the company鈥檚 head of international, told 老九品茶Cloud.听
鈥淭he UK provides听SparkPost听with an ideal base to support both our large number of local clients as well as customers in EU markets.听听
鈥淲e plan to grow our workforce by about 12% this year, not including expansion through acquisitions.听 Given听SparkPost听is a remote-friendly culture, many of these hires will happen all over the US and UK.听
鈥淚n addition, whilst we have some great companies that we work with today in the UK, there are still a lot that we would love the opportunity to partner with where we believe we can deliver increased value for within their email programmes.听听
鈥淗aving a local team of experts on hand plays an important part in delivering success.鈥�听
Holding says that Brexit has听not听听changed听its plans and goals for growth in the UK.听听However, he pointed to the challenges that Britain鈥檚 exit from the EU has posed to companies in its sector.听
“A good example is data management: this is a justified concern that customers have,鈥� he said.听听
鈥淔ortunately security, privacy and compliance are foundation blocks on which we have built our platform so we have found ourselves well-positioned to confidently support clients without having to make any disruptive changes.鈥�听
The听$180m听funding is听from LLR Partners, NewSpring Capital and PNC Bank.听
Sparkpost听says that with the major shift to embrace and deploy digital marketing solutions in 2020 as a result of COVID-19, B2C and B2B enterprises have turned to听SparkPost听to power their email communications programs.听
Its platform claims to听improve deliverability听and听user experience, while providing听industry-leading email data and analytics.听听
CEO听Rich Harris听said:听鈥�We have developed industry-leading technology and a massive data footprint, but our success really centres on our people and how we treat our customers and partners.听听
鈥淓very industry was thrust into unprecedented business and environmental challenges in 2020 that forced a leap to digital-everything nearly overnight, and we were there to help them navigate this challenge.鈥�听
David Reuter, partner at LLR Partners, said:听鈥淓mail has proven to be the most cost-effective and reliable marketing and customer engagement channel.听听
鈥淩ich and the entire听SparkPost听team have built impressive momentum throughout 2020 and our investment will help support company growth and its position as a leader in the enterprise email marketing space.鈥�听
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