InvestmentRetail

Retail appUbamarkethas raised £2.9 million as it looks torevolutionise the hospitality industry.

Thestart-upalready has partnerships withSPAR and Central England Co-Op for itswhite label‘Scan Pay Go’ appUbamarket, which includesaisle sat-nav, automated lists, facial recognition and till-less check out.

Founded in 2016, the London firmis now targeting hospitality withthenew NOMM (New Order Magic Menu)following funding from investors includingIW Capital.

WithCOVID-19lockdown closing the industry, itsaysNOMM will seek to be the most sophisticated app available to the sector,offeringcontactless payment, interactive menus, facial recognition, takeaways and deliveries.

Furthermore, the benefits for the venues include an API cloud-based software that is linked to the POS system, meaning that any changes made to the menus in the restaurant are updated to the app in real time.

“We are proud to have so many people have such faith in our service. 2020 was an excellent year for us, building such crucial trade partnerships. Now we are looking to continue 2021 in a similar vein with our bold expansion into the hospitality industry,” said CEOWill Broome.

“Through NOMM, we are providing an app that will bring reassurances and comfort to guests and business owners alike. Once the industry is reopened, we will have produced the fastest, cheapest and most tech-enabled solution to many of the problems Covid has highlighted.”

Luke Davis,CEO of IW Capital, said: “While some investors have treaded with caution as a result of COVID-19, we believe that now is exactly the right time to be investing into innovative businesses.

This is especially true of those which offer tangible products which industries such as hospitality are desperately in need of once theyopen up again this summer.

WithUbamarketproviding exactly what customers are crying out for within the retail and hospitality experience, their service provision is catering to a huge captive market.

We believe, along with our investor base, that now is the most opportune moment to provide a platform for SMEs to thrive, and we believe thatUbamarketLTD will continue to go from strength tostrength, andadd to their already impressive roster of partnerships.”