A tech firm aiming to modernise theUK’s death care industry has secured £20m investment.
London-based Farewill willexpand through the UKfollowing the funding round led byHighland Europe.
Keen Ventures, Rich Pierson of Headspace, Broadhaven Capital Partners andVentureFoundersalso participated in the round, which takes its total funding to £30m.
The start-up claims to havebuilt a platform that helps people write wills in just 15 minutes by guiding them through a series of simplequestions.
Family members can thenuseFarewillfor the probate processor take advantage of itsnew cremation services via an instant quote on its website.
Rugby legend Gareth Thomas recently spoke about theextra emotional turmoil caused by traditional funeral processesafter he lost his uncle to COVID-19.
Founded in 2015 byAnttonPeña, Dan Garrett and Tom Rogers, the legal tech company claims to be the largest will writer in the UK, responsible for 10 percent of all wills.
CEOGarrett commented: “The industry hasn’t moved on in centuries.
“It’s gloomy, intimidating and expensive. People who have suffered a loss are often going through one of the toughest experiences of their lives – and wehave tomake it easier for them.”
Stan Laurent, partner at Highland Europe, added:“For too long, the wills and funeral industry has been largely geared towards profit over purpose.
“How about entirely removing the administrative pain for those grieving for their loved ones? How about providing an affordable, effortless and considerate service?
“That’s what theFarewillteam is doing – with an extraordinary blend of compassion and tech-fuelledefficiency.”


