AshGrove Capital has invested 拢32 million into Amplience, a provider of headless content management solutions.
It marks the sixth investment from AshGrove Specialty Lending Fund II, a 鈧�650 million fund supporting high-growth B2B software and services companies.
Amplience enables eCommerce brands and retailers across EMEA and North America to create, manage and distribute digital content seamlessly across multiple channels including websites, email, apps and social media.
It says its solutions are deeply embedded within customer tech stacks, delivering significant value by enhancing customer experience, driving sales conversion and reducing content production time and costs.
AshGrove鈥檚 financing solution gives additional capacity from the company鈥檚 previous facility, providing the company with the additional runway and flexibility to continue investing in growth, and follows on from Farview Equity Partners鈥� investment in the company in 2022, which saw it join existing investor Octopus Ventures.
“This funding will help support our growth and fuel further investment in our platform, product roadmap, and most importantly, in delivering enhanced value to our customers,鈥� said Bart Cloyd, co-CEO & CFO of Amplience (pictured).聽
鈥淏y strengthening our ability to meet their evolving needs, we aim to deepen our partnerships and support their success.”
James Cunnah, director at AshGrove Capital, commented: 鈥淎mplience is a business we have known for a number of years. We were approached directly by the shareholders who valued the edge we bring through our understanding of the business and the sector. We are excited to support their growth journey from here and greatly look forward to working with Farview, Octopus, and the management team.鈥�
Guy Sochovsky, founder & partner of Farview Equity Partners, added: 鈥淭his investment marks a defining moment for Amplience as we continue to innovate and expand. Both Farview and Octopus are grateful for AshGrove鈥檚 partnership and their commitment to our shared vision.鈥�
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