Operations experience management platform听parcelLab听has secured 拢80 million in Series C funding.听
Founded in 2015 by Tobias听Buxhoidt, CEO, Julian听Krenge, CTO, and Anton Eder, COO, the London-headquartered company focuses on bringing customer experience and visibility into operational processes that are traditionally full of friction.听听
Household names such as IKEA,听Farfetch听and Lidl have partnered with听parcelLab听to transform their operations experiences and boost impressive conversion rates and achievement stats.听听
The firm says it is helping certain customers achieve double-digit basket size increases, email open rates of over 90%, 25% reductions in WISMO (where is my order) and triple-digit increases of customer reviews.听It is used in 153 countries.听
Led by global venture capital and private equity firm, Insight Partners, the round sees听Endeit听Capital join as a co-investor as well as existing investors听Capnamic听Ventures and听coparion.听听
/martech-secures-2m-for-global-expansion/
parcelLab听says the funding will accelerate its mission of bringing people and brands closer together.听
鈥�As eCommerce becomes increasingly competitive, providing unique and branded experiences will drive growth,鈥� said听Buxhoidt.听听
鈥�Identifying opportunities to further connect with people and build a better, stronger relationship is a key differentiator.听听
鈥�Brands that are leveraging听operations听experience听management are transforming operational complexity into opportunities to overperform in the market.听听
鈥�We鈥檙e super excited and proud to be on this journey and looking forward to disrupting new industry sectors with听operations听experience.鈥�听
/36m-funding-to-help-edtech-double-uk-workforce/
Matt Gatto, Managing Director at Insight Partners, said:听鈥�We pride ourselves in identifying and investing in software听ScaleUp听companies that are driving transformative change in their industries.听听
鈥�In听parcelLab, we see true potential to transform how brands and people connect and we are thrilled to be able to support and spearhead听parcelLab’s听growth and progression as they lead the Operations Experience management category into new markets and industry sectors.鈥�听
The听new funding will fuel听辫补谤肠别濒尝补产鈥檚听global expansion, support new product development and further enhance the progression of its newly released returns portal.听听