An AdTech disrupter听has raised听more than听拢1 million in funding and added industry heavyweight Peter Scott as听chairman.听听
UK-based听startup听Playrcart听has created patent pending technology that enables transactions directly within an advertising asset.听听
Born out of frustration with advertising assets that could only do so much or that redirected consumers on a long purchase journey via the brand owners鈥櫶齱ebsites,听founder听and听CEO Glen听Dormieux听and Richard Mason,听CTO,听developed听Playrcart.听听
It听allows customers to instantly purchase products and services directly within rich media assets such as video and gifs, banner ads, as well as via live streams.听听
With investment from听Dominic Shorthouse and Clive Hollick alongside听Playrcart鈥檚听leadership team,听Dormieux听plans to use the funding raised to expand internationally and accelerate technical developments.听
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New chairman听Scott co-founded WCRS and became听chairman and CEO of Aegis,听before听later co-founding听and heading听up The Engine Group, which saw revenues of 拢120m across three global offices.听
鈥淚 am incredibly enthused about听Playrcart,鈥� said听Scott. 鈥淲hat persuaded me to initially invest was the sheer size of the market opportunity, patentable tech and the absolute belief and commitment of Glen and Richard.听
鈥淲e have a world class听technology that鈥檚 opening up an entirely new sales channel for businesses. We鈥檙e in discussions with some very exciting brands, and our aim now is to make this a global听application, and听do so quickly.鈥�听
Dormieux听added:听鈥淲e鈥檙e thrilled to welcome Peter to the听team听and we鈥檙e incredibly encouraged by the backing we鈥檝e received this year.听听
鈥淲e鈥檝e come a long way in a short space of time, and someone of Peter鈥檚 expertise will be invaluable in the next leg of our growth.鈥�听