LoopMe, the AI-driven brand advertising platform, has announced the opening of a regional office in Manchester with Seb Randle, previously of Shortlist and Media-Link announced as regional dales director.
The company鈥檚 tech platform harnesses mobile data, using a powerful combination of attribution, AI and analytics.
As regional sales director, Randle will be responsible for creating awareness of LoopMe鈥檚 closing the loop proposition outside of London.
鈥淪eb鈥檚 experience across media, from publisher to agency, means he is well positioned to lead sales outside of London,鈥� said Simon Stone, commercial director.
鈥淎s digital brand spend grows in the North, so does a need for ROI. LoopMe鈥檚 new cross screen brand outcome products means that he鈥檚 joining at a really exciting time and I鈥檓 delighted that he鈥檚 joining the team.鈥�
鈥淟oopMe鈥檚 award-winning product suite and outstanding campaign performance meant that joining was a really exciting opportunity,鈥� said Randle.
鈥淲ith regional agencies growing from strength to strength, I鈥檓 really looking forward to working with them to help understand how LoopMe鈥檚 proposition can drive real outcomes for their clients.鈥�