Users of a farm management platform are benefiting from enhanced data connectivity thanks to a new partnership.听
MyFarm, which is currently has 4,000 users,听was created in 2012 as a free online service听offering听detailed crop recording, market data and expert analysis to customers of听crop production and grain marketing business Frontier Agriculture.听
After several years the technology was due an enhancement听– hence the new partnership with IT services consultancy WHISHWORKS.听听
Agriculture is an incredibly challenging industry for arable farmers, with many considerations at play in farm and crop management, as well as environmental and political factors, planning effective crop rotations, deciding when to sell, and keeping up with legislation.听听
The consultancy says the new听optimised version of听MyFarm听pulls data from听a number of听data sources听through听150 APIs,听also听serving听MyMarkets听and听MyCrop platforms,听leading to simpler data management and analysis.听
This allows them to make informed business decisions and ensures their farm and grain management is both efficient and resilient.听
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鈥淲e do everything we can to provide expert advice, market commentary and efficient systems for our customers,鈥� said Paul Frost, IT Director at Lincoln-headquartered Frontier Agriculture. 听
鈥淲HISHWORKS has been able to expertly accelerate the process around creating a platform to facilitate听that.听
鈥淭hey gave a structure to the development and launch of听MyFarm听that cut through many of the challenges we were facing, and our team is constantly supported by experts behind the frontline.鈥澨�听
Frontier Agriculture has more than 1,100 staff members across 46 UK sites and an annual turnover of around 拢1.5 billion.听