Digital adoption solutions firm AppLearn has secured $25 million of investment.
The funding round into the company was led by California-based K1 Investment Management, a leading investment firm focusing on high-growth enterprise software companies.
AppLearn says K1鈥檚 investment provides it with significant experience and resources to rapidly expand its global presence and further develop its ADOPT platform.
ADOPT is an AI-powered digital adoption solution that helps organisations to optimise their investments in digital transformation.
By assisting users with complex business processes, infrequently performed tasks and change management activities, the software enables companies to maximise return on their digital investment, providing measurable benefits in productivity, accuracy and speed.
鈥淥ur vast experience in digital transformation, combined with the expertise and investment from K1, puts us in a very strong position to accelerate AppLearn鈥檚 growth plans,鈥� said Mark Barlow, CEO of AppLearn.
鈥淭he funding will fuel the delivery of our exciting product roadmap, as well as support further investments in sales and marketing to help us educate more global organisations about the role of Digital Adoption Solutions.
鈥淲e will soon be expanding our global presence with an office in Boston as well as actively hiring roles in Manchester across all departments.
鈥淲e are thrilled to be partnering with K1 to realise our vision in the next phase of the company鈥檚 growth.鈥�
Research company Gartner recently introduced a new technology category for digital adoption solutions, recognising AppLearn and highlighting the growing market within enterprise software.
AppLearn鈥檚 solution is already enabling over one million global users to realise the benefits of improved productivity, demonstrable ROI and increased employee engagement.
Speaking of the benefits of AppLearn鈥檚 technology, Kerri Kovac, VP organisational effectiveness at Prudential Financial, Inc, said: 鈥淎ppLearn ADOPT enables us to push communications to our employees, empowering them with the tools to quickly and easily access on demand, in-application help and learning.
鈥淭he analytics functionality is extensive and allow us to identify employee experience issues, trouble areas, waning levels of adoption and more. As a result, we can provide targeted support exactly where and when it is needed.鈥�
Mike Velcich, principal at K1, added: 鈥淪ince our first interaction with AppLearn, we have been impressed by their approach and vision to enabling better use of technology in the workplace, including the product鈥檚 ability to drive impact at some of the world鈥檚 most recognised companies.
鈥淲e fully believe in AppLearn鈥檚 ADOPT technology and its pioneering approach to digital change and we鈥檙e excited to support the team to strengthen its position within a growing market.鈥�