Audio branding agency PHMG has appointed ex ITV technology director James Davison.
Davison joins the Manchester-based company as its CTO and he will be tasked with聽driving forward the firm鈥檚 use of technology to help improve operations.
Also joining the firm鈥檚 board, Davison will be responsible for evolving the company鈥檚 product offering through the latest applications as well as exploring the full potential of voice cloud technology.
Formed in 1998, the firm created audio branding using world-class music composition, voice artistry and script writing talent. It now has almost 500 employees across the UK, the US, Canada and Australia.
It boasts leading clients including Samsung, Coca-Cola, Audi and Heineken.
Davison brings more than 25 years鈥� experience to the role, having worked as technology director at ITV, where he developed the strategy behind the channel鈥檚 technology division and played a pivotal role in launching ITV Player and ITV +1.
鈥淔rom the outset, I have been impressed with the high level of professionalism and standards of services PHMG offers that have helped position the organisation as a market leader,鈥� said Davison.
鈥淚 am relishing this new challenge and look forward to helping the company improve how it works globally and supporting its ambitious growth plans.鈥�
Throughout his career, Davison has worked with leading brands such as BP, O2, Visa, Audi, McDonald鈥檚 and NSPCC.
鈥淲e are delighted to welcome James to PHMG鈥� added Grant Reed, Owner and Founder at PHMG.
鈥淛ames has a market-leading pedigree in his industry and unrivalled experience in driving technological change across a business through top-level digital strategies.
鈥淲ith James鈥� impressive industry background, we鈥檙e confident he鈥檒l spearhead technological initiatives across the business to propel significant growth.