Aviva is collaborating with Manchester-basedInsurTechRipe to offer a cycling insurance product.
Customers can access the product through the Aviva.co.uk site and theMyAvivacustomer portal, where they will be directed to Ripe’sCycleplanbrand.
The specialist cycle insurance can provide cover for multiple bicycles and accessories, both at home and while out and about.
Cycleplanalso offers liability cover, to provide protection if riders accidentally injure someone or damage property while cycling.
There are even a range of optional add-ons available, including legal expenses cover and loss of earnings insurance, in case the customer is injured while cycling and unable to work as a result.
Cycleplanis one of the UK’s leading specialist cycling insurance brands with more than 25,000 policyholders.
This is the first initiative where Aviva is promoting Ripe products to its customers, since Ripe signed a five-year capacity deal with the UK’s largest general insurer in 2019.
Owen Morris, Managing Director, Personal Lines, Aviva said: “Through our partnership with Ripe andCycleplanwe can now offer a specialistinsurtechsolution in this growing sector.
“Cycleplanis a well-known and trusted brand that will complement our wider home insurance offering. Itsinsurtechmodel means our customers will enjoy a fully mobile-enabled e-commerce experience and can get a quote in just a few clicks.”
Paul Williams, CEO of Ripe, added: “We partnered with Aviva because of the exciting prospect of accessing their channels to distribute our products. We’re thrilled thatCycleplanis our first Ripe product on the Aviva website. Our next plan is to offerCycleplanthrough the Aviva app.
“It made sense to start withCycleplan, given the recent boom in cycling. We’ve seen a huge demand for cycle insurance, increasing by 230 per cent since the first government lockdown last year. Moving forward, we hope to offer more Ripe products in the sport, leisure and business sectors to Aviva’s customers.”


