SaleCycle has acquired French conversion optimisation firm BEYABLE in a deal designed to create one of Europe鈥檚 most advanced full-funnel conversion platforms for eCommerce brands.聽
The Gateshead-based firm was backed by BGF in 2018 to support innovation and international expansion.
This acquisition is positioned as the next step in building a European-owned MarTech alternative to global marketing suites.
The combined offer will bring together identity resolution, behavioural intent scoring, on-site personalisation and A/B testing, alongside remarketing across channels including email, SMS, WhatsApp and RCS.
It is in an attempt to help brands convert more visitors and generate measurable revenue.
鈥淭his acquisition marks a pivotal moment for e-commerce performance,鈥� said Fabien Sanchez, CEO of SaleCycle.聽
鈥淏y bringing together identity resolution, behavioural scoring, and on-site personalisation, we are creating a platform that helps brands engage and convert every visitor intelligently in real time 鈥� something the market has been demanding for years.鈥�
Barry Jackson, regional partner at BGF, added: 鈥淚t鈥檚 fantastic to see SaleCycle deliver against its strategy to build a European-owned martech platform that offers brands a trusted alternative to global marketing suites.聽
鈥淭his demonstrates the global potential of tech businesses based across the regions, and SaleCycle is a brilliant example of impressive international expansion from a North East HQ.鈥�
The enlarged group will serve more than 300 enterprise clients across sectors including retail, travel, telecoms and luxury.聽
Julien Dugaret, CEO of BEYABLE, said: 鈥淛oining forces allows us to scale our vision globally, while continuing to deliver the agility and measurable ROI our customers value.聽
鈥淭his merger will enable us to address new markets and verticals that SaleCycle has supported for more than 15 years, creating new opportunities for growth and innovation for our customers.鈥�