Experienced brand strategist Jessica Craker has joined fast-growth HealthTech Cera.听
The technology-enabled home care provider has appointed former听EdPlace听CMO Craker as听Director of People, Brand and Culture.听
She will handle HR, recruitment, brand and marketing processes within Cera,听which has also announced it is working with the Department of Health and Social Care to use its technology to provide a recruitment platform.听
The platform will offer tens of thousands of jobs, with the aim to retrain those recently furloughed or made redundant from sectors such as hospitality, restaurants, travel and cleaning and alleviate the current pressure on the care sector.听
Founder and CEO Dr Ben Maruthappu MBE听recently told 老九品茶Cloud of his plans for AI-enabled Cera, which听predicts health deteriorations before they occur, following the 拢30m+ acquisition of Mears Care.听
Craker听brings more than 15 years鈥� experience managing integrated brand and customer strategies within corporate challengers, start-up and hyper-growth companies to her new role at Cera.听听
She听has also held key brand roles at Orbitz, Harley-Davidson Motor Company and unicorn Ovo Energy.听
CEO and founder Dr Mahiben Maruthappu MBE said: 鈥淲ith over 15 years in brand strategy roles across multiple sectors and technology playing a key role in each, Jessica is bringing a significant amount of experience to Cera.听听
鈥淛essica will be focused on our people and how we can empower them to do what they do best. Care.鈥澨�听