Social Chain owner Brave Bison has appointed a non-executive director and reported its final results for 2025.
The AIM-listed marketing and technology company said net revenue for the calendar year was 拢34.1 million, up 60% on 2024 (拢21.3m). Adjusted EBITDA climbed 51% to 拢6.8m.
Statutory profit before tax was 拢700,000, down 65% from 拢2m in 2024, following five acquisitions in the period – including Builtvisible, MTM, MiniMBA and M+C Saatchi Performance – which cost a total of 拢2.3m.
The results are ahead of recently upgraded consensus expectations.
Brave Bison now operates across eight countries including the UK, India, Australia and Egypt, delivering digital services, digital media and marketing skills training to global brands. It hailed a strong year for business wins with new clients including Nestle, ServiceNow, The Travel Corporation, Primark, loveholidays, Guiness World Records and Tottenham Hotspur FC.
This morning it said it had added Yvonne Monaghan (pictured) to its board as a NED and that she would chair its audit committee.
Until recently, Monaghan was a director and CFO of Johnson Service Group plc, the FTSE 250 textile rental business. She joined JSG in 1984 and served as CFO from 2007.
“2025 marks our fifth year as management of Brave Bison and we are pleased to report a fifth year of consecutive growth in net revenue, adjusted EBITDA and adjusted earnings per share,鈥� said Oliver Green, chairman.
“We made five acquisitions during the period, two of which are already outperforming expectations, we continue to develop our industry-leading AI proposition, and we welcomed new clients, staff and investors throughout the year.
“Momentum is strong and we are excited for the year ahead. MiniMBA has announced a record contract win and we are now the largest shareholder in System1 Group plc, one of the industry leaders in marketing effectiveness – a fast-growing corner of our ecosystem.”
Brave Bison announced the strategic investment into fellow listed firm System1 at the start of March.
The share-for-share exchange with John Kearon – System1’s founder and largest shareholder – and on-market purchases totalling 拢1.3m led to a strategic 28% investment into System1 Group PLC.
Brave Bison鈥檚 share price climbed 6.5% in the first 30 minutes of trading today, leaving it 16% up in the year to date.