Premier League side Brentford has signed a new partnership with US-headquartered Strider Technologies, a company specialising in AI-powered strategic intelligence.
As part of the deal, the company will gain access to content creation with Brentford players and fan activations at the Gtech Community Stadium on matchdays.
This means the Bees will use Strider鈥檚 backing to boost fan engagement off the pitch, while Strider leverages the club鈥檚 profile to showcase its data-driven approach.
The tech firm has offices in London as well as Salt Lake City, Washington DC, Tokyo and Sydney, and provides intelligence platforms that help organisations guard against threats such as intellectual property theft and supply chain risk.聽
It currently operates in 15 countries worldwide and has raised $117m in funding.聽
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鈥淪trider is proud to partner with Brentford Football Club,鈥� said Eric Levesque, co-founder and COO of Strider.
鈥淟ike Brentford, we believe in making our own way, challenging the status quo through innovation with a data-driven mindset.聽
鈥淭his partnership represents our shared commitment to the relentless pursuit of excellence, the challenger mindset, and making a positive impact beyond the field.鈥�
Fran Jones, commercial director at Brentford FC, added: 鈥淪trider have proved themselves to be innovative, driven by data and market disruptors, all of which are aligned with the way we like to work here at Brentford.聽
鈥淭his partnership is a perfect match and as such, we鈥檙e really excited to be working together over the coming years.鈥�
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