Two of Cheshire East鈥檚 most digitally advanced businesses are opening their doors to help smaller businesses learn from their expertise.
Siemens, in Congleton, and RedEye, in Crewe, are taking part in the Adoption of Digital Automation Processes and Technology (Adapt) programme set up by Cheshire East Council鈥檚 arms-length Skills and Growth Company.
Siemens has developed ground-breaking product development and production techniques at their variable-speed drives factory in Congleton. Meanwhile, RedEye has pioneered the use of marketing automation software used by some of the UK鈥檚 biggest brands.
The 鈥榖est practice鈥� learning visits will take place in March and offer the opportunity to see at first hand how new digital technology could be applied to boost productivity and maximise growth.
The project is being funded by Innovate UK, the UK鈥檚 innovation agency.
Andrew Peters, managing director of Siemens Congleton, said: 鈥淲e are delighted to take part in the Adapt programme and offer an insight into our transformation journey. I am sure many smaller manufacturers could embrace digital and automation techniques to boost their productivity and learn from our experience.鈥�
Nick Buxton, head of sales at RedEye, said: 鈥淲e are looking forward to passing on our expertise in marketing automation and online selling for larger brands to some of the rising stars of the future 鈥� to help them improve and maximise their sales and marketing efficiency.鈥�
Councillor George Hayes, chairman of the Skills and Growth Company, said: 鈥淲e are fortunate to have such world-class expertise on our doorstep in Cheshire East and are grateful for Siemens and RedEye鈥檚 commitment to help share their industry-leading practice and learning with smaller businesses, to help us continue growing the local economy 鈥� driving jobs creation, growth and prosperity.
鈥淚 would also like to thank Innovate UK for their support and funding to make the Adapt programme possible.鈥�