Zuto CEO and co-founder James Wilkinson is eyeing up more growth after an impressive 2021.
The car finance company has grown its staff to 400 this year and plans to continue recruiting in 2022.
In a far-reaching interview with TechBlast, Wilkinson talks about the impact of the pandemic on Zuto and how having a disabled child has made him a more caring person.
鈥淧rofit, growth and margins are important but that鈥檚 not what gets us out of bed in the morning,鈥� he says. 鈥淲hat gets us out of bed in the morning is helping Zutonites, helping customers, helping the community and working out how we can do more for the environment. That gives us energy.
鈥淚f you are achieving fast profitable growth that鈥檚 a great financial story, but if every business made their own small impact on improving the communities around them that would make a much bigger difference.鈥�
A 鈥榋utonite鈥� is how Zuto鈥檚 staff are referred to and 鈥榋utopia鈥� is where they work. Wilkinson鈥檚 mantra is about doing the right thing for his fellow Zutonites and customers.
Wilkinson agrees that he鈥檇 changed and points to his 11-year-old son Jimmy as one of the main reasons.
Jimmy is the eldest of his three children and has a genetic disorder called聽Prada-Willi Syndrome, which means people with the condition are permanently hungry.
Typical symptoms include learning difficulties and behavioural problems, including temper tantrums.
The condition gained prominence through reality TV star and ex-model Katie Price talking about her son Harvey, who has Prada-Willi Syndrome.
Wilkinson says: 鈥淓very new parent will tell you that having a child changed their life but having Jimmy changed ours dramatically.
鈥淚 love him to bits but because of Prada-Willi Syndrome it鈥檚 meant Jimmy has been the centre of attention all his life.
鈥淲e have two younger daughters and we鈥檝e not been able to do simple things like go out for lunch or go to a kid鈥檚 party.
鈥淚 think from a personal point of view I became a lot more caring and sensitive when Jimmy was born. That might have come with getting older but Jimmy certainly accelerated it.鈥�