SEO and advertising agency Rise at Seven has been appointed as Red Bull鈥檚 SEO agency on a multi-year contract.
The deal will see the Sheffield-headquartered firm – headed by founder Carrie Rose – lead Red Bull鈥檚 SEO strategy, technical consulting, content performance and category visibility across Google, TikTok, YouTube, Reddit and beyond for the UK market.
Tech boss hires plane to take entire company on holiday to Ibiza
It comes after a competitive pitching process as the energy drink leader looks to adapt to the ever-changing search industry.聽
鈥淭o own a category, having a powerful brand isn鈥檛 enough, and that鈥檚 why Red Bull has come to us,鈥� said Rose.
鈥淭hey鈥檙e one of the most recognisable brands in the world, but to lead their category, they need to build category salience across every searchable platform. That means engineering signals using content marketing and that鈥檚 what we do best.
鈥淭his is a brand that is open to innovation, and creativity within search and we have been given the keys to one of those most ambitious brands full of adrenaline 鈥� to take on the challenge of Google, social search and LLMs.鈥�
The entrepreneur, who has previously been included on Forbes鈥� 30 Under 30 List, also described the deal as 鈥榦ne of the proudest moments in her professional career鈥�.聽
She has previously made headlines for taking her entire 100-strong team on a holiday to Ibiza after the company reached 拢1m in yearly revenue.
The 1975’s Matty Healy backs GigPig event to aid live music scene