Epet艒me, the fast-growing gut health company founded by nutritionist and social media influencer Emily English, has secured a multi-million pound investment.
The funding, led by Active Partners and Redrice Ventures, will enable the fast-growing gut health brand to scale globally.
Founded in 2023, Epet艒me has experienced rapid growth, building a highly loyal consumer base alongside celebrity backing.
English said: 鈥淚 truly believe our gut health underpins everything, and I鈥檓 so proud of what we鈥檝e achieved over the past year. This funding marks an exciting next step for Epet艒me, and it is only the beginning.鈥�
Infrastructure AI platform FYLD raises 拢32m amid US expansion
Epet艒me鈥檚 ambition is to build the UK鈥檚 leading gut health company and the capital will enable the brand to increase investment into clinical testing across both probiotics and prebiotics.
Jimmy Hill, co-founder and executive chair of Epet艒me, said: 鈥淭he growth of Epet艒me over the past 12 months has truly been amazing to be a part of.
鈥淲e are proud to announce Active Partners and Redrice Ventures as our new business partners on this exciting project of building the biggest gut health company in the UK.
鈥淲e can now double down on our investment into science, international growth and our already brilliant team here at Epet艒me.鈥�
Billy Fox, investor at Active Partners, said: 鈥淭oday鈥檚 consumers are more informed and purposeful about their wellbeing than ever before; they鈥檙e seeking products that deliver tangible, science-backed value, especially when it comes to wellness.
Nutritionist Emily English, co-founder, Epet艒me
鈥淥ur investment in Epet艒me reflects our confidence in Emily and her team to meet this demand with an evidence-led product that resonate with how people shop, live and prioritise their health.鈥�
Redrice Ventures is a growth investment firm back high-potential consumer brands across media, sport, health and wellness where creativity is a core driver of value.
Sir Andy Murray backing
Their investments in sport and entertainment are further supported by the Redrice Sports Collective, led by Sir Andy Murray and Alistair Brownlee OBE.
Brownlee said: 鈥淓petome represents the next generation of evidence-led gut health, combining science with real-world performance relevance.
鈥淚t鈥檚 exactly the kind of business we look to back at Redrice, products grounded in science that genuinely make people鈥檚 lives healthier and better.
鈥淲e鈥檙e excited to co-lead this investment and support the team as they build a category-defining brand in functional supplements.鈥�
Founded in 2004, Active Partners鈥� previous investments include Honest Burgers, LEON, Secret Cinema, Soho House, Finisterre, Northern Monk, Healf, and Rapha.