Chelsea FC has expanded its partnership with Vietnamese technology powerhouse FPT, naming the company a principal partner for the 2025/26 season.聽
The deal will see the company鈥檚 branding feature on the sleeves of Chelsea鈥檚 men鈥檚, women鈥檚 and academy kits as the two organisations improve on their collaboration on digital transformation and fan engagement.
The expanded agreement builds on a partnership announced earlier this year, through which the digital solutions provider began working with the four-time Premier League champions to enhance its digital capabilities and connect fans around the world more closely with the club.聽
Since then, the duo have worked together at FPT鈥檚 innovation campus in Vietnam to develop a transformation roadmap focused on digital platforms, customer engagement, business operations and emerging technologies.
FPT鈥檚 technology solutions are now being embedded across the club to improve efficiency, scale operations and elevate quality across different areas of the organisation – part of The Blues鈥� wider push to utilise advanced tech both on and off the pitch.
鈥淲e started our FPT journey with a bold vision to harness their cutting-edge technology and innovative services to accelerate transformation on and off the pitch,鈥� said Todd Kline, president of commercial at Chelsea FC.
鈥淲e鈥檝e made huge strides together and are excited for the next chapter, one that will see Chelsea鈥檚 global platform amplify FPT鈥檚 unique capabilities, expertise and spirit from Vietnam to enterprises around the world.鈥�
Pham Minh Tuan, executive vice president of FPT Corporation and FPT Software CEO, added: 鈥淎I is transforming industries, and football is no exception.聽
鈥淲ith our global pipeline of young, energetic digital talents, FPT is proud to deliver next-level, AI-first transformation for Chelsea FC, which accelerates innovation, as well as driving performance, fan experience and community impact.聽
鈥淭his partnership also reflects our enduring commitment to excellence, as a trusted digital partner in the UK鈥檚 innovation landscape and for global enterprises alike.鈥�