Professional services group Cooper Parry has acquired marketing cloud intelligence specialist Front Foot.
The deal unites the London-based consultancy with recent acquisitions Cloud Orca and MacroFin.
CP, which is looking to be known as the 鈥楻ebels of Accountancy鈥�, has made Front Foot its 12th acquisition in the last 22 months.
Front Foot co-founders Christian Osborne and Sam Eaton both join the FinTech as data & intelligence directors.
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Since 2017, the firm has been delivering AI-powered marketing intelligence to clients including global marketing agencies, multi-national enterprises, publishers, government, retailers and independent digital agencies across many verticals.
鈥淏ringing Front Foot into the CP Digital family is a brilliant fit 鈥� strategically and culturally. Christian and Sam have built an outstanding reputation.,鈥� said Ed Rowland, head of CP Digital.
鈥淭heir data and marketing intelligence specialism perfectly complements our existing Cloud Orca (Salesforce) and MacroFin (NetSuite) businesses.鈥�
Osborne added: 鈥淭his marks an exciting new chapter, which will have huge advantages for our clients, such as a larger pool of talent, competitive rates and global reach, not to mention a far broader suite of services on offer.鈥�