A new global agency has launched to 鈥榮hake up鈥� how companies access programming and development.
Tribes, launched by leading figures from the tech and music world, says it is supercharging the digital sphere by delivering content on demand through a ground-breaking management platform that draws upon experts from a worldwide skills network.
Every time Tribes takes on a new project, a team of specialists from the talent pool of thousands of experts from every digital field is put together.聽
These experts can be tasked individually or as groups to achieve each client鈥檚 particular goals, including digital marketing, programming, website building, coding, SEO and social.
Tribes have created what it says is a unique business model where their teams of global tech talent can take on heavy technical projects and implementations with ease, as well as all other forms of digital.
Current clients include CompareTheMarket and US-giant Contentsquare.聽
Tribes founder Bruce Thomas has been at the forefront of the digital revolution in Britain over the last 30 years, founding several award-winning agencies, and his expertise and trailblazing has led to him being seen as one of the country鈥檚 top figures in the digital sphere.
Thomas has worked with some of the world鈥檚 leading brands, including Kellogg鈥檚 and Coca-Cola, and bands including the Rolling Stones, Mariah Carey and Foo Fighters.
鈥淥ur distributed agency model means that work doesn鈥檛 have to happen in the same place,鈥� he said. 鈥淲e have teams and individuals on hand that, as and when you need their expertise, they are there.
鈥淎s our reach extends all over the world, we are always able to deliver whatever the client wants, whenever they need it. I am a firm believer in getting the best possible people to do the job.聽
鈥淭hrough Tribes, we have created a unique collaborative platform that allows you to find, and use, digital experts, in all manner of fields, from all over the world.鈥�
Managing director David Elkabas (below) has a proven track record in successfully launching and developing businesses, and is the co-founder of one of Europe鈥檚 largest electronic music talent agencies.
Having managed award-winning record labels, he was an early digital innovator who founded a successful label services and digital distribution business before joining Tribes.
Elkabas has also managed some of the world鈥檚 most successful DJs and is a specialist in revenue growth, branding and artist to fan relationships.
鈥淲hen you use the best people in their field, you get the best results. And that鈥檚 one of the founding principles of Tribes,鈥� he said.
鈥淲hether it鈥檚 online conversions, paid search volumes or brand tracking – we have a track record of delivering time and time again, for some of the most famous brands on the planet.
鈥淥ur distributed agency model really works for clients. We are working with one company, from Burnley, who want to have a piece of software developed as fast as possible.
鈥淎s a result, they are using our developers spread over the world, including people Brazil and India, to get their project completed quicker, and cheaper, than if they were to hire developers in the UK.
鈥淗aving a truly 24-hour development team is an incredible luxury, but by hiring talent in different time zones, our clients avoid having to find people willing to work antisocial hours.鈥�
Key to Tribes鈥� success is its self-built enterprise resource planning software, Campfire.
Campfire has been built from the ground up by Tribes, and their network of developers, in order to fully collate and manage day-to-day business activities, as well as manage their talent and all projects.
Tribes鈥� network of talent, spread across the world, enables them to complete jobs for clients more quickly, and for a lower cost, than domestic developers would.聽
鈥淲hen I was working in the music industry, one of my duties was making sure venues and promoters got the right talent,鈥� added Elkabas. 鈥淭ribes is very much like that. We pair developers with the right job, and we pair companies with the right developers.
鈥淲e know the specific skills of each of our network of developers, and match them with business needs. If an Australian company needs IT development to happen during their nights, we can find them suitable people in Europe.
鈥淐ompanies worldwide are moving from analogue to digital, and we at Tribes are able to help anyone make that transition.
鈥淢any companies rely on outsourcing for digital development, but talent is hard to find, and can be prohibitively expensive. That鈥檚 why our network of individuals, spread all over the world, who covers all necessary skills, is so important.鈥�
Campfire is still in the testing phase, but Tribes aims to let other companies use the software soon.
鈥淲hen we open Campfire to other businesses, the scalability of what we have built will become self-evident,鈥� said Thomas.
鈥淲hether it鈥檚 a company with a handful of employees, or businesses with tens of thousands of employees spread all over the world, like Amazon or Google, Campfire has the potential to streamline their working.鈥�