Aplatform connecting brands and retailershas raised £21 million funding to expand into newgeographies.
eStoreMedia’sdigital shelf automation technology is used byFortune 500 brands.
The bootstrappedcompany’sfirst fundraisecomesfromKennet Partners and Digital+ Partners,whichhave significant experience in buildingfast-growthSaaS and B2B businesses.
eStoreMediaplans to bolster itsboard ofdirectors with leading industry experts to support and drive the company’s international growth strategy as it looks to expand into the US market and accelerate in existing markets such as the UK, Mexico, Poland, and the DACH region.
eStoreMediauses the knowledge of branding experts combined with tech engineers to develop solutions which change the way brands and their eCommerce retailpartnerswork together.
It creates seamless platforms, such asitseStoreCheckmonitoring platform, for integrated analytics, e-content automation, and shopper research for ultimately better brand positioning and consequently sales.
It has a global footprint with over 1,000 e-retailers and hundreds of global brands.
BartoszKielbinski, founder and CEO,eStoreMedia, said: “We are extremely excited about the opportunities our new investment will bring. We plan to accelerate our vision of creating the most complete Digital Shelf Automation platform for brands, revolutionising how they manage their eCommerce retail partners.
“We recognise the value of our people and the expertise we have from a branding perspective which makes us unique when it comes to developing technology which makes a difference.
“This new investment is exciting for our global teams as we can make even more great ideas come to life.”
Hillel Zidel, Managing Director, Kennet Partners, said: “eStoreMediais a great example of the type of bootstrapped B2B SaaS company that we love to invest in.
“We see huge potential in the business: they are revolutionising how brands manage e-commerce and have ambitious plans for tech development which will retain their industry leading offering.
“We look forward to working with the team as they embark on the next stage of growth.”
DirkSchmuecking, Partner at Digital+ Partners,said: “We have been thoroughly impressed byeStoreMedia’saccomplishments to date and look forward to supporting the team’s growth strategy to become the category leader for digital shelf analytics.
“With the new financing,eStoreMediais well-positioned to accelerate product roadmap opportunities, attract further top talent and scale up the go-to-market organisation globally.”


