Customer experience platform for the subscription economy Blaize has raised 拢2.5m
The funds, from a seed round from venture capitalist Nauta Capital, will allow the firm to double its team to meet a growing demand and expand their commercial offering in America.
The London-based SaaS company enables businesses to design and roll-out personalised digital subscriptions.
Designed for publishers and brands, it allows them to offer digital subscription without technical infrastructure changes.
Launched in 2018, the company is led by co-founder and CEO James Henderson, who conceived Blaize while leading the technical strategy consulting firm, Odin Solutions.
鈥淭he rapid growth of the subscription economy means companies across all industries must transition from static, 鈥榦ne-size fits all鈥� digital journeys to personalised unique experiences for every consumer,鈥� said Henderson.
鈥淔or media, this need is compounded by a massive decline in advertising revenue. Blaize makes it possible to address these challenges head-on at speed and at scale.鈥�
Carles Ferrer, Nauta Capital鈥檚 London-based General Partner will be joining Blaize鈥檚 board and will support the company鈥檚 growth plans.
Commenting on the round, Carles said: 鈥淲e believe Blaize is uniquely positioned to be the go-to solution for all subscription businesses; from the media and entertainment industry to e-commerce, finance and enterprise SaaS.
鈥淚n less than a year 鈥� and without external funding 鈥� James and the team have built a highly reputable customer-base and achieved great commercial traction, so we are excited to join Blaize on this incredible journey.鈥�
Commenting on the round, James said: 鈥淧artnering with Nauta on this investment round will enable us to scale our technology and commercial teams, increase our market share in the media sector, then move into new verticals.
“Nauta has a proven track record in backing and supporting highly successful B2B software businesses, so we鈥檙e delighted to be gaining access to their expertise and community.鈥�