Videogame giant听Electronic Arts听has swooped for Cheshire-headquartered听Playdemic听in a 拢1 billion deal.听
Playdemic,听founded in 2010 and听led by CEO Paul Gouge, is the studio behind hit mobile game听Golf Clash. It was acquired by TT Games, part of Warner Bros, in 2017 in a reported 拢30听million听deal.听
Golf Clash, which听allows players听on iOS, Android and Facebook听to compete with each other around the world in real time, has amassed听more than 80m downloads to date.听听
鈥淲e founded听Playdemic听with a focus on creating highly engaging and innovative game experiences. Our success with Golf Clash has proven our approach and demonstrated the ability of our incredibly talented teams to develop and operate best in class mobile games,鈥� said CEO Gouge.听听
鈥淛oining EA, one of the most successful games companies in the world, is an important next step in our journey and we are excited to continue to develop both Golf Clash and new titles as part of the EA family.鈥�听
The acquisition听is part of EA鈥檚 mobile growth strategy focused on delivering exciting new experiences for EA鈥檚 network of nearly half a billion players around the world.听听
鈥淧laydemic听is a team of true innovators, and we鈥檙e thrilled to have them join the Electronic Arts family,鈥� said Andrew Wilson, CEO of Electronic Arts.听听
鈥淚n addition to the ongoing success of Golf Clash, the talent, technology and expertise of听Playdemic听will be a powerful combination with our teams and IP at Electronic Arts.听听
鈥淭his is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.鈥�听
David Haddad, President听of听Warner Bros. Games, added:听鈥淲e have enjoyed working with the talented team at听Playdemic听as they have grown Golf Clash beyond all expectations into a hit mobile game with tremendous longevity.听
鈥淲hile we have great respect for the听Playdemic听team, our decision to divest is a part of our overall strategy to build games based on Warner Bros. storied franchises.鈥�听
videogames