An eCommerce start-up has exited stealth mode and announced 拢49听million听of funding.听
Heroes, based in London, buys and scales听eCommerce听businesses that听use Amazon for听the entire fulfilment process听and customer service.听
The funding听round,听which will be used to听finance further acquisitions听and听grow these听brands,听was led by Fuel Ventures and 360 Capital Partners.听
Also participating were听Upper90 and angel investors including Matt Robinson, co-founder of GoCardless and Nested, and听GoCardless COO听Carlos Gonzales.听
Heroes鈥� model听resembles that of US-based unicorn听Thrasio.听The business was听co-founded by identical twins Riccardo and Alessio Bruni this summer.听
The former has a background in VC investment and mergers and acquisitions at EQT Ventures and Merrill Lynch, while the latter has worked in M&A at Perella Weinberg Partners and听was a听VP at听South East Asian eCommerce giant听Lazada.听
鈥淲e鈥檙e excited to come out of stealth mode and announce our first funding round,鈥� said听Riccardo.听听
鈥淭he support from investors since our early days has been a huge vote of confidence in both our vision and the team.听听
鈥淲e are moving at an unprecedented speed having closed our first couple of acquisitions and already achieved profitability.听听
鈥淥ur goal is to become Europe鈥檚 largest acquirer and operator of Amazon FBA brands in the coming years and we鈥檙e looking forward to partnering with exceptional brands and entrepreneurs going forward.鈥�听
Mark Pearson, CEO at Fuel Ventures, added: 鈥淲ith a proven business model and two excellent founders in Riccardo and Alessio, Heroes have the requisite tools needed to be the major player within the European FBA ecosystem.听听
鈥�From our initial discussions all the way through to leading what is one of the largest seed rounds seen across Europe, we鈥檝e been incredibly impressed by Riccardo and Alessio鈥檚 joint vision for the business and their plans to execute.听听
鈥�Investing into Heroes was a golden听opportunity听and we couldn鈥檛 be more excited to be a part of their journey going forwards.鈥�听