Successful EdTech must be fun and engaging but it canât be a âgimmickâ.
That was the view of a series of experts speaking at ŔĎžĹơ˛čCloudâs EdTech Explained conference at UKFast Campus.
A total of 80 people heard from 10 disrupters in the sector, ranging from the BBC to tech start-ups.
Robin Williams is the head of digital at Twinkl, which was launched by co-founder Susie Seatonâs experiences working as an Early Years teacher when she couldnât find the materials she needed for her lessons online.
In the last nine years Twinkl has grown to 500 staff; 4.6 million users; increased its online catalogue of resources and services to 625,000; and expanded into 196 countries.
On average it receives 1.5 million visits to its website per month and Williams said the secret was the EdTech solved a problem.
âWeâve hit on that gem for any business which is we solve a problem that a number of people face,â he said. âWeâre not trying to replace teachers.â
Williams said a lot of Twinklâs staff are former teachers so theyâve experienced the problems first-hand.
âWe very much try and produce something that has an educational need,â he added. âIf itâs not meeting those other curriculum aims I donât think itâs anything we would produce. Companies fail when they try and do stuff thatâs not needed or itâs not relevant.
âIf itâs a gimmick I donât think itâs going to be long-term. Youâll struggle to make headway as an EdTech company if itâs gimmick-based. We try and bring everything down to our sweet spot, which is it has to be engaging and educationally focused.â
Former secondary school teacher Manisha Prabhakar is the education manager at Leeds-based Synap, which helps students revise.
âWeâre an online learning platform that helps people learn more in less time,â she said. âEdTech should be fun but it shouldnât be a gimmick. It has to enhance the learning experience.
âStudents are wanting to use technology more and it will be interesting to see how schools and universities adapt to that.â
Michael Brennan is the founder and CEO, of tootoot, which was prompted by his experiences as a child when he was continuously bullied.
Heâs raised about ÂŁ1m over three years with schools paying for a licence and giving pupils a password so they can report things like bullying. So far 500 schools have signed up with 270,000 young people registered and 60,000 disclosures made.
He told ŔĎžĹơ˛čCloud: âFor me EdTech is education plus technology. It should make a difference, whether thatâs fun or the happiness of young people. It has to be simple and accessible.â
Dan Price is a co-founder of Liverpool-based Supplywell, which came out of his business partner Michael Herevinâs experiences as a supply teacher.
Supplywellâs technology matches supply teachers with schools but charges a lower fee than agencies and pays more money directly to the supply teacher.
They are already working with 10 schools in Liverpool and have 200 teachers signed up to the platform.
Price said: âThereâs a crisis in teaching at the moment. Loads of teachers are leaving the profession. There are high levels of absences. As a result we need lots of supply teachers but the schools are over-paying for them. Weâre trying to change it.â
Alex Alexandrescu is the co-founder of Manchester tech start-up Dicey Tech, which is on a mission to encourage more students into STEM careers through 3D printers.
He said: âWe build 3D printers and show kids how to use them to design, code and print things like robots. We make technology learning, fun and engaging. We link it in with industry.
âEdTech has to be fun to be engaging. Dicey Tech make it fun for students to learn about technology. Then we connect them with companies who will need these skills.â
Daniel Hinkley is the co-founder of GoXchange Global, which is a new online network that supports university students who are studying or working abroad.
He previously worked as a teacher for 12 years and found students were often unprepared for the challenges they faced.
His first business CampusConnect targeted overseas students to reduce isolation among new students.
âWe found that the number one fear that students had when they were moving abroad or even to a new city was the fear of isolation,â he said. âCampusConnect gives people the opportunity to build relationships, make friendships and connections months before that set foot on campus.
âGoXchange is a mobile app platform for students to use who are going to spend a portion of their time studying overseas. It links then up and connects them by destination.
âIt has to be interactive, it has to be engaging and people have to use it time and time again.â
Andy Kent is the chief executive of Liverpool-based Angel Solutions, which is a software company working in the education sector. The company employs 50 people and has a turnover of ÂŁ3m.
He said: âWe all want to make a difference but the challenge weâve got in the sector is training and equipment. Thereâs so much potential but itâs going untapped for me. One of the biggest barriers is definitely training and one of the only way I can see that happening as a solution is to free up and liberate existing pockets of time in schools.â
The other speakers were Christine Bellamy, head of product at BBC Education; Chloe Barrett, founder and CEO, DigiDentistry, which has rebranded as Immersify Education; and Jade Parkinson-Hill, founder of Steam School in Liverpool.