Embeddable, a developer tool for building interactive customer-facing analytics directly within software applications, has raised 拢5 million in seed funding.
The round was led by OpenOcean with participation from existing investors Four Rivers, TechStars and the investors behind MySQL, MariaDB, New Relic and Docker.
With a lean team of just 14, Embeddable had secured contracts with 36 companies from startups to billion-dollar revenue businesses before launching their private beta in December 2023. It has continued to grow, receiving over 800 applications to its beta program, signing over $100k in new contracts each month, and establishing early strategic partnerships with the likes of StarTree, amCharts and Cube.
As the software industry continues to grow and demand for, and the cost of, engineering talent rises, businesses are increasingly turning to embedded analytics tools to deliver insightful dashboarding and analytics features within their software applications. However, traditional embedded analytics solutions often come with limitations – slow load times, rigid customisation options and the need for significant engineering resources.聽
London-based Embeddable fills this gap with a headless architecture purpose-built to create interactive analytics directly within applications, helping software developers meet the diverse and dynamic needs of individual customers.聽
“Embedding analytics is becoming as essential as adding payments or chat features, but the tools haven’t kept pace with the needs of developers and end-users,鈥� said Tom Gardiner, CEO and co-founder.聽
鈥淛ust like Stripe made payments seamless for developers, Embeddable is doing the same for customer-facing analytics. We’re building a platform that empowers teams to deliver fast, interactive data experiences at scale, all while creating a community where developers can share and collaborate 鈥� saving them time to work on their core product features.”
Sam Hields, partner at OpenOcean, said: 鈥淔rom the beginning, I knew Harry and Tom were something different. They鈥檙e deep-thinking, proven leaders who鈥檝e spent a decade pushing forward innovation in the business intelligence space.聽
鈥淲ith Embeddable, they鈥檝e reimagined what embedded analytics can be鈥攍eaving behind the big BI players鈥� clunky, outdated iframe solutions. In its place, Embeddable鈥檚 headless architecture gives businesses everything they need to build fast, interactive, customer-facing analytics at the heart of their product.聽
鈥淎nd because it鈥檚 self-serve, the non-technical team is empowered to customize the analytics without always relying on developers. Harry and Tom are building something extraordinary, and we couldn鈥檛 be more excited to be part of their journey as they set a new standard in the industry.鈥�