A media and investment group founded by England cricketing stars Ben Stokes, Stuart Broad, Jofra Archer and Jos Buttler has partnered with Seat Unique, a destination for premium live experiences.聽
The collaboration with 4CAST鈥檚 world-class athletes will help Seat Unique grow the reach of its platform that offers fans exclusive access to the best live events across sports, music and theatre.
4CAST, which specialises in athlete-driven media productions and early-stage investments, boasts an influential roster of talent, including cricketers Ollie Pope, Liam Livingstone, KL Rahul and Matty Potts.
Pope and Potts are currently playing alongside Stokes as he captains England in the three-match Test series against New Zealand.
鈥淲e are delighted to announce our partnership with Seat Unique,鈥� said Stokes. 鈥淎s one of our early investments, we believe Seat Unique has found a gap in the market that allows fans easy access to premium ticketing experiences.
鈥淲e are all excited to be part of its growth and development as we work with the Seat Unique team to continue to progress the business.鈥�
The partnership will open new commercial doors for Seat Unique, connecting it with more venue owners and rights holders, and drawing more exclusive events to the platform.
With a combined social media following of over 60 million, 4CAST鈥檚 athletes can speak directly to and engage with passionate fan communities.
Robin Sherry, Seat Unique CEO and founder, said: 鈥淗ere at Seat Unique we鈥檙e looking forward to working closely with 4CAST. It鈥檚 a dream partnership for us with a brilliant group of stars in its books.聽
鈥淭ogether, we鈥檒l be able to join forces to combine the reach and influence of the many talented sporting professionals associated with 4CAST with our future plans at Seat Unique.
鈥淭heir support will give us the unique opportunity to establish close collaborations with esteemed athletes, amplifying our brand visibility and showcasing the exceptional experiences offered on our platform to new audiences.鈥�