England’s new T20 and ODI captain Harry Brook has been named as the first official HiTZ athlete, after the cricket training facility鈥檚 newest launch in Bethnal Green, London.
Brook, one of the few players excelling across all formats, has partnered with HiTZ to help bring elite-level, technology-driven training to areas across the UK and beyond.聽
With AI-powered indoor facilities in Bolton, Surrey, Doncaster and Essex, the launch of Bethnal Green represents a key milestone in a national expansion for the firm which will continue this summer with three more sites in Guildford, Bradford and Bristol.聽
As one of England鈥檚 biggest names, Brook鈥檚 involvement with the company is set to inspire young players from all backgrounds to engage with the game and embrace new ways of improving their batting.
鈥淲hat HiTZ are doing is genuinely changing the game. I鈥檝e seen first-hand how the incredible facilities are transforming cricket, offering data-driven sessions and inspiring the next generation,鈥� said Brook.
鈥淭hey truly are redefining the sport and it doesn鈥檛 matter what level you play, everyone can get incredible, real-time feedback through its instant video replay and ball-tracking cameras.
鈥淚t鈥檚 clear to see how passionate the team at HiTZ are about making the sport more accessible. There is huge potential for HiTZ globally, and I am so excited to be partnering with them in this exciting stage of growth.鈥�
Founded by former community coach and current CEO Dominic Reed, the company was born from a frustration with outdated, inaccessible cricket experiences, and a belief that tech could be the key to the problem.聽
By integrating BatFast鈥檚 ball tracking cameras, instant video replay systems, and user-friendly mobile platforms, HiTZ offers autonomous, year-round batting with real time feedback that allows players to train smarter, whenever it suits them.
Reed added: 鈥淲e鈥檙e ripping up the playbook with how people interact with cricket. It shouldn鈥檛 be a huge financial or time commitment and we want everyone to access quality training.聽
鈥淲e鈥檝e designed HiTZ to fit modern lives, while still delivering insights that make a real difference to players of all levels.
鈥淗aving Harry on board is incredibly exciting, not just because of who he is on the field, but because of what he stands for. He understands the importance of accessible pathways, the power of data, and the global potential of this model.聽
鈥淗is belief in what we鈥檙e doing is a huge moment for us, and will be instrumental in helping us raise the profile of HiTZ and spread the message of inclusivity, inspiring countless young cricketers to take up the sport and improve their game.鈥�