SuperAwesome has acquired California firm Starglow Media as part of a 鈥榮trategic expansion鈥� into audio.
The deal marks the London-based company鈥檚 first acquisition since its management buyout from Epic Games and strengthens its ability to help brands safely engage youth audiences across audio, gaming, creators, YouTube, mobile games and connected TV.
Launched in 2023, Starglow Media has quickly built what it calls the world鈥檚 largest independent ecosystem of kids and family audio content, generating more than 120 million annual listens across 45+ shows.聽
Its portfolio includes premium IP such as Paramount鈥檚 Blue鈥檚 Clues and Dora the Explorer, alongside original shows including Mysteries About True Histories.
It has worked with major brands such as Disney, Netflix, Toyota, Hasbro, Paramount and Penguin Random House.
SuperAwesome said the acquisition reflects growing demand for screen-free content, with parents increasingly looking to balance children鈥檚 screen time with alternatives such as audio.聽
The company also highlighted the commercial appeal of co-listening, noting that 9 out of 10 parents are receptive to ads from trusted family podcast hosts.
The deal comes nearly six years after the business was acquired by Fortnite creator Epic Games in 2020.
鈥淲e made this acquisition with a clear belief that the next generation of engagement is rich with sound,鈥� said Nick Walters, president and chief strategy officer of SuperAwesome.
鈥淎udio is an incredibly powerful and emotive memory trigger, sitting at the center of shared moments in kids鈥� and families鈥� lives, around the IP and characters they love.聽
鈥淲ith the addition of Starglow Media, SuperAwesome furthers our leadership as the comprehensive, multi-channel way for brands to safely and measurably engage Gen Alpha wherever they are, at scale.鈥�
Jed Baker, founder and CEO of Starglow Media, added: 鈥淭his is a full-circle moment for us.聽
鈥淲e鈥檝e believed from the start that kids and family audio deserved to be taken seriously as a scaled, premium channel, and SuperAwesome are the clear leaders in understanding how young audiences actually spend their time.聽
鈥淭ogether, we can give brands and content owners a level of reach, intelligence, and credibility in audio that simply hasn鈥檛 existed before.鈥�
As part of the deal, Baker will join SuperAwesome as head of audio, while Agerenesh 鈥淎ggi鈥� Ashagre Palmer will lead audio operations to maintain continuity for partners and accelerate growth.