FTSE50 company Experian has acquired a strategic stake in Reward, an industry leader in customer engagement and commerce media.
Kashif Aslam, head of corporate development at global information services company Experian, will join the Reward board of directors with immediate effect.聽
The investment cements an existing commercial partnership between Reward and Experian. The extended collaboration will focus on leveraging Experian鈥檚 rich data and audience activation capabilities to fuel Reward鈥檚 offerings across banks and retail, expanding reach to create a more rewarding experience for consumers.
The pair will also look to scale solutions across international markets, fusing technology and data analytics to provide improved services and more personalised rewards offerings.
鈥淓xperian鈥檚 investment in Reward is a powerful endorsement of our vision and international growth strategy. With a goal to give back $2 billion to customers by 2025, we are excited to leverage Experian鈥檚 global footprint and capabilities to enhance our service offering to our bank and retail partners鈥� said Jamie Samaha, CEO at Reward.
Colin Grieves, managing director at Experian Marketing Services, added: 鈥淥ur investment in and partnership with Reward is an exciting step forward for our business.聽聽
鈥淩eward鈥檚 principal belief that everyday spending should be rewarded is entirely aligned with our mission to help consumers improve their financial well-being. We look forward to developing our joint capabilities to help Reward service it’s banking and retail communities both in the UK and internationally.聽
鈥淭here is a great deal we can and will do together.鈥�