, the world鈥檚 fastest-growing online marketplace, has appointed Aron Cody-Boutcher as Chief Marketing Officer.听
In this new role,听Cody-Boutcher听will be responsible for accelerating听OnBuy鈥檚听growth, working closely with founder and CEO Cas Paton.听
Cody-Boutcher听has more than 20 years鈥� experience in translating customer insight into marketing strategy, digital product development and commercial business performance working for fast-growing retail brands in high growth environments.听听
He held high-ranking positions at听Seasalt听as Chief Customer Officer; at kitchenware and catering equipment retailer听Nisbets听as Head of Ecommerce UK and Ireland; and听as Global Digital Brand Manager听at global footwear manufacturer and retailer Clarks.听
“It鈥檚 an exciting time at听OnBuy,鈥� said Cody-Boutcher.听鈥�Multi-brand multi-category shopping is seeing a fundamental transformation.听听
鈥�With the closure of many department stores and customers wanting a more ethical marketplace听alternative ,听customers are looking for new ways to shop.听OnBuy fills this void.
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鈥淐ustomers still want the choice, value, trust and convenience that department stores offer with the knowledge that they are buying from and supporting local businesses.听OnBuy听delivers this with the convenience of online retailing, something shoppers have become more accustomed to a result of the pandemic.听
鈥渆Commerce platforms such as听OnBuy听have become the new department stores. I anticipate that we鈥檒l see marketplaces evolving to appeal to multiple markets, all the way from shoppers looking to cost-save through bulk buying up to those looking for a luxury online shopping experience to purchase high-value items.听
鈥淭he fundamental difference of the听OnBuy听marketplace is that we don鈥檛 compete with our retailers ensuring we deliver more product choice and great prices to end consumers. We ultimately provide unique benefits to both our retailers and customers.鈥�听
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He听joins听Dorset-headquartered听OnBuy听alongside a series of other recent C-suite hires, including ex-eBay director Mark Lister as Chief Commercial Officer and former Richmond Group Finance Director James Watts as Chief Financial Officer.听听
Founded in November 2016,听the firm听now employs more than 85 people and will be welcoming more team members in the coming months.听听
OnBuy听has grown by 13x in the past 13 months, including recording its third consecutive year of over 600% year on year growth in 2020.听听
Sales in March 2021 were 拢3m higher than those recorded the month prior, putting听OnBuy听well on track to breach 拢200m in sales in the coming 12 months.听
Paton said: 鈥淲ith the recent boom in online shopping and the continued evolution of the eCommerce market, I鈥檓 delighted that Aron will be bringing such a breadth of experience to this new and important role.听听听听
鈥淎ron will be fundamental in raising听OnBuy鈥檚听brand awareness to introduce new customers as we continue on our international scale-up over the next three years. He will also continue to further engage the eight million customers who currently shop with us.听
鈥淎s the industry continues to grow and flourish, we鈥檙e working hard to build the best team possible to propel the global growth of听OnBuy听and our retailers even faster.鈥�听