The investment brings Primer鈥檚 total funding to 拢17.8m just weeks after the launch of the company鈥檚 platform and less than a year since it was founded.
The start-up will use the funds to expand international business development efforts and scale up.
The firm offers a payments infrastructure and online checkout API. Its technology is designed to allow eCommerce merchants and online payments facilitators to connect and maintain their payments ecosystem through a unified payments API and checkout.
Without the need for coding, the platform allows merchants to unify their fraud mitigation efforts, build sophisticated transaction routing, and solve complex flows.
Ex-PayPal employees Paul Anthony and Gabriel Le Roux founded the firm January. The remote-first company has 23 employees across six countries.
Primer co-founder, and Head of Product and Engineering, Paul Anthony said: 鈥淒uring our time at PayPal, we saw firsthand the technical burden online merchants face trying to offer the best payments experiences to their customers globally.
“Our low-code approach enables merchants鈥� payments teams to manage and expand their payments ecosystems, and maintain sophisticated payments logic with a familiar workflow UI. We鈥檙e delighted to be working with Sonali and the wider Accel team to go to market internationally, and achieve our longer-term technology vision sooner.鈥�
Sonali De Rycker, Partner at Accel, will join Primer鈥檚 board. On the investment, she added: 鈥淧rimer鈥檚 platform addresses a multitude of issues that merchants have to solve as they grow their business in today鈥檚 fragmented payments world. The massive acceleration in cross-border commerce as a result of the pandemic has only further highlighted this need.”