Reward has appointed Yekaterina Gusin as CFO after FTSE50 company Experian recently acquired a strategic stake in the customer engagement and commerce media firm.
The company says the appointment will enhance business governance and bolster operational leadership as Reward grows its global footprint.
With over 20 years of experience in global financial executive positions at leading data and FinTech brands including American Express, Finastra, Thomson Reuters and Planet, Gusin brings a wealth of knowledge in data and technology, as well as experience in market expansion and supporting global growth.
Gusin joins the board as a director as it looks to deliver $2 billion in rewards to consumers by 2025.聽
鈥淲ith the business experiencing significant growth, it鈥檚 crucial to have strong financial leadership to help us capitalise on the opportunities ahead,鈥� said Jamie Samaha.聽
鈥淜ate has an exceptional track record, bringing with her a mix of scale up and corporate financial strategy, which will be a huge asset to our executive team, and instrumental in spearheading our market expansion and continued success. I鈥檓 delighted to welcome her to Team Reward.鈥�
Gusin added: 鈥淚鈥檓 incredibly excited to be joining Reward at such a pivotal moment in the business鈥檚 international journey.聽
鈥淗aving delivered financial strategies that have supported business transformation over the last 20 years, I look forward to the opportunity to relay my experiences and set the business up for success as it catapults into the global arena.鈥�