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A selection of founders and VCs from the June 4th event

Posted on July 7, 2020 by staff

Fixing tech’s female founder funding problem

Jonathan Symcox witnessed Playfair Capital’s ambitious virtual events which brought together 200 budding entrepreneurs and 60 VCs

A selection of founders and VCs from the June 4th event
Investment

It’s no secret that female entrepreneurs facemany barriers when seeking to start and grow a business.

The effect is exacerbated in themale-dominated techԲ.Indeedone successful entrepreneur told me last week how she was the only female member of her university’s computer society(and she was its president!)

It’s crazy to think that UK tech is allowing such talent to slip through its fingers.Speaking in general termsfor a moment,studies have proven women’s greatertalent for problem-solving anddecision-making– twoqualitiesabsolutely central to entrepreneurship.

Henrik Wetter Sanchez, associate atPlayfair Capital, told me there is a lack of access to investors, especially outside London, andalsowider support for female founders in tech.

In response, in October 2019 the early-stage fund began its Female Founder Office Hours initiativeto bring together45 female founders and 11 investorsat itsWarner Yardbase for pitching and advice. A second edition followed in February. The events were sopopular that Playfair joined forces with Tech Nation to take the initiative nationwide and part-remotein June.

The aim, says Wetter Sanchez, wasto render geography anon-issue.And he was glad they did, as the arrival of COVID-19 pushedthemto go fully remote– and a secondvirtual event was added to cope with demand (you can read his Medium post on the initiative and whatthey learned from it).

The two events, held onJune 4th and June 24th, connected 200 female founders with 60 VCs across800 one-on-one office hour meetings.I joined Playfair and Tech Nationfor thesecond of these.

Iwas admitted toa Zoom Breakout Room to hear a fledgling entrepreneur pitch her touch-free instant payments app to an investor and potential mentor.The session, lasting a few minutes, was useful for both parties: the founder was given feedback on her pitch and askedprobingquestions, as you would expect in meeting a potential investor.

From there it was back to the event hub; a few words from the hosts; and on to the next pitch(each founder had four in total). All as slick as it would be in person.

There is nothing proprietary about the event, either. Playfair have not only brought in other leading VCs, such as Hambro Perks, butall 200+ applications were shared with every participating investor.It is alsooffering its ‘playbook’ to anybody in the ecosystem who wants to put on similar events for underrepresented founders: it hasalready supported events in the US (throughAnthemis) and SE Asia (Cocoon) to take the movement global.

Lauren Nicholson, founders’ network lead at Tech Nation, said:“Female-led companies still only achieve 1p in every £1 invested in the UK and so Office Hour events like these are crucial to breaking down those barriers and creating opportunities for those teams to be supported by the investment ecosystem.

“We hope that this initiative will be a major step towards changing those statistics.”

Playfair said more than 50% of the participatingfounders were following up witheitherthree or all fourof the VCs they spoke with, while80% are following up with two or more.

What is even more impressive is that37% ofthefounders identify as BAME.

Over the years we atϾƷCloudhave sought to champion the role models blazing a trail for others to follow through lists and profileswhich attracted tens of thousands of views and millions of social media impressions.

There is clearly an appetite for would-be female entrepreneurs to break through long-established barriers – and, with Playfair committing to running its event three times a year, this could be a crucial step in making it happen.

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