A football finance podcast is celebrating after hitting seven million downloads.
The Price of Football is created by Dap Dip podcast production and hosted by comedian Kevin Day and football finance expert Kieran Maguire.
The twice-weekly hit podcast was launched in 2019 and has also been mentioned in Parliament by Jamie Stone, Liberal Democrat聽MP聽for Caithness, Sutherland and Easter Ross, following the news that football is to get a new independent regulator.
Dap Dip was founded by radio presenter Guy Kilty, who previously worked for BBC Radio 5 Live鈥檚 flagship business programme Wake Up To Money.
He said: 鈥淚t鈥檚 incredibly gratifying to see these kind of numbers and to be mentioned in Parliament. When we came up with the concept for the show I was confident there would be an audience and there would be enough stories to discuss.
鈥淲e鈥檝e build up a very loyal audience by giving something of real value and real insight. We look at football but every story is from the money side.
鈥淲e don鈥檛 analyse the matches or the player performances but we鈥檙e taking the listeners behind the scenes.鈥�
Kilty said a key part of the show鈥檚 success was the relationship between Maguire and Hunter.
鈥淜ieran is the foremost football finance expert in the country,鈥� said Kilty. 鈥淗e knows the subject inside and out and he鈥檚 funny.
鈥淜evin asks the questions that the normal football fan would ask. They鈥檝e become best friends and that shines through in the podcast.
鈥淎nother thing that鈥檚 really important is we cover all areas of football, from Champions鈥� League, Premier League, National League and WSL.鈥�
Maguire, who is a lecturer at the聽 University of Liverpool, posted on LinkedIn: 鈥淛ust over three years ago we launched The Price of Football, a podcast dedicated to the non-subject that is football finance and was surely set to disappear without trace with no listeners or stories.
鈥淭his week we have put out four episodes and almost four hours of content, culminating with an interview with former sports minister Tracey Crouch CBE on the government white paper on football governance.
鈥淲e also have had our seven millionth download, and a huge thanks to all that listen and keep us motivated to lift the carpet on the murky side of the beautiful game.
鈥淲e鈥檝e also been mentioned in Parliament today, which had me nervously looking to see if I was up on a charge of treason!鈥�
It鈥檚 estimated that there are now nearly 464 million podcast listeners around the world and the figure is set to pass 500 million in 2024.