贵辞谤尘别谤听GoCo听Group CEO Matthew听Crummack听has joined the board of family edutainment platform听Kidadl听as it听plans听global expansion.听
A female–founded scale-up business run by Hannah Feldman and Sophie Orman,听London-based听Kidadl听serves a rapidly growing audience of families across the globe with premier free content and resources designed to help entertain and educate their children.听
When COVID-19 hit, it听pivoted听from an听app–based business showcasing family events and activities.听
Crummack听was听group CEO of听listed听financial and home services business听GoCo听Group from 2016 up until its sale in 2021 to Future for 拢594听million.听听
He led听骋辞颁辞鈥檚听growth through transforming the UK price comparison website听GoCompare, alongside the creation and launch of an innovative听automated switching service, bolstered by the acquisition of Dragons鈥�听Den听winner听鈥�Look After My Bills鈥�听in 2019.听
Prior听to joining听GoCo,听Crummack听was the CEO of lastminute.com Group from 2011,听where he led the turnaround of the business prior to its sale to听Bravofly听Rumbo Group听for $120m in 2015.听听
He previously worked as SVP听of听lodging at Expedia听鈥� he was听instrumental in building Expedia鈥檚 hotel inventory and price competitiveness,听particularly in Europe听鈥撎�Nestle UK and Procter & Gamble.听
鈥淲e鈥檙e delighted that Matthew has come听onboard as we take听Kidadl听to scale as the go-to platform for family edutainment,鈥� said听Feldman.听鈥�His world class experience both strategically and operationally will ensure we are set up to embrace the opportunities ahead to serve and impact the global family market.鈥�听
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Crummack听added:听鈥淚听am really excited to be able to support the听Kidadl听team at this important time.听听听
鈥�They are creating a fantastic platform that enables parents, carers and their children to make the most of their valuable leisure time, something that is needed even more at this听challenging time for families everywhere.听听
鈥�I鈥檓 looking forward to being part of the international expansion of this exciting team and business.鈥�听