Epic Games has acquired London tech firm听SuperAwesome听and plans to听build a wide range of services to make the internet safer for children.听
SuperAwesome听creates听tools听which allow developers听to create safer digital experiences for younger audiences.听
Its Kids Web Services (KWS) platform is a parental consent management toolkit, while听AwesomeAds听allows听devs听to听offer kid-safe monetisation inside their products.听
SuperAwesome听says it听powers safe digital engagement for more than 500 million kids every month across thousands of apps, games and services.听
It听is trusted by more than 300 top brands, including LEGO, NBC Universal and Hasbro.听听听
鈥淢ore kids interact online than ever before and now is the time to double down on their safety,鈥� said Epic Games founder and CEO Tim Sweeney.听
鈥�SuperAwesome听is the company developers want to work with to make better online content for kids.听听
鈥�We share the belief that digital experiences are better when you go the extra mile to respect privacy and we鈥檙e thrilled to invest in this future alongside the talented听SuperAwesome听team.鈥�听
Dylan Collins, co-founder and CEO of听SuperAwesome, said:听鈥淭he internet was never designed for听kids听so we started听SuperAwesome听to make it as easy as possible to enable safe, privacy-driven digital experiences for children everywhere.听听
鈥�Partnering with Epic Games gives us the opportunity to deliver that promise on a scale which simply wouldn鈥檛 have been possible on our own.听听
鈥�We鈥檙e proud and excited to be working together to make the internet safer for kids.鈥澨�听
Epic听operates Fortnite, one of the world鈥檚 largest games with over 350 million accounts and 2.5 billion friend connections, and听also develops Unreal Engine, which powers the world鈥檚 leading games and is also adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation.听