FRAMEN, a digital signage and programmatic content provider, has partnered with , a premium global digital out of home advertising supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia.聽
The first campaign, featuring airline Virgin Australia, ran in prime locations across Brisbane, Sydney, Perth and Melbourne.
In recent years, DOOH has evolved from static billboards into sophisticated, digital-first assets that allow advertisers to connect with consumers in dynamic and measurable ways.
According to research, some Australian campaigns report up to a 30% boost in brand awareness and a 15% increase in purchase intent when DOOH is included in the media mix.
VIOOH鈥檚 platform delivers reach and precision, enabling advertisers to select screens based on audience demographics, time and location data to maximise engagement.
The scaleup was second on our MarTech 50 ranking earlier this year.
鈥淲e鈥檙e excited to expand FRAMEN鈥檚 footprint into Australia, working with VIOOH to bring a new era of targeted, real-time advertising to the market,鈥� said Dimitri Gartner, CEO of FRAMEN.聽
鈥淥ur network in Australia stretches from Brisbane to Sydney, Melbourne, and Perth, with more growth on the horizon. At FRAMEN, we specialise in programmatic DOOH advertising in indoor environments such as co-working spaces, hotels, and gyms.聽
鈥淭his collaboration opens up significant opportunities for brands to connect with professionals in dynamic and influential spaces, and we鈥檙e proud to launch with such a premium partner as Virgin Australia via the Yahoo DSP.鈥�
Gavin Wilson, chief customer and revenue officer at VIOOH, added: 鈥淥ur ever-increasing global footprint, powered by strategic partnerships like this one with FRAMEN, is giving even more advertisers access to VIOOH’s programmatic DOOH capabilities.鈥�
鈥淥ur recent State of the Nation report showed that Australian marketers are focussing more than ever on prDOOH advertising, with investments projected to increase by an average of 28% over the next 18 months.聽
鈥淏y partnering with FRAMEN, we’re enabling advertisers, both within the local market as well as overseas, to leverage data-driven targeting and real-time optimisation in some of Australia’s most sought-after high-footfall locations.鈥�
The Virgin Australia campaign offered travellers and commuters a reminder about its 老九品茶 Flyer product.