Agilio Software, a healthcare operations technology provider based in Sheffield, has acquired The Fresh, a digital marketing, CRM software and lead generation company.
The Fresh is renowned for its strong reputation in the UK dental market and has created a dental CRM system named Leadflo.
The Fresh complements Agilio鈥檚 previous acquisitions such as iatro, an NHS primary care patient engagement solutions provider, and strengthens its ability to provide connected, patient-focused solutions, ensuring dental practices can better engage and manage patient interactions.
This acquisition highlights Agilio鈥檚 ambitious growth plans in its sector and internationally following investment by leading private equity firms Five Arrows, the alternative assets arm of Rothschild & Co, and TA Associates.聽
“The acquisition of The Fresh is a significant milestone for us,鈥� said Neil Laycock, Agilio CEO. 鈥淏y integrating their business growth and marketing expertise, we’re poised to deliver Agilio customers substantially more value.
鈥淭his partnership aligns perfectly with our vision to scale both in the UK and globally, enhancing the world-class technology user experience for our customers.”
Dr Prav Solanki, founder of The Fresh, added:鈥�”After 16 years building The Fresh, I sought a partner that shared our vision and could help support Fresh鈥檚 next stage of development.聽
鈥淎fter extensive diligence, I picked Agilio given their broad relationships with dental practices and groups, extensive software development capability and the unique opportunity to combine our solutions to bring even more optimisation of operations for dental practices.
鈥淚t was crucial for me to find the right place for my team, where they could be surrounded by smart, driven鈥痯eople who can support their ongoing development and progression.聽
鈥淭his environment will foster growth and innovation, which is exactly what I wanted for my team. We’re excited about the expanded offerings and additional value we’ll bring to the dental community.”
Andy Sloan, Agilio Dental鈥檚 managing director, added:鈥�”I’ve known Prav for years, and his reputation in the dental industry is second to none.聽
鈥淚ntegrating Leadflo and The Fresh鈥檚 proven marketing services into our platform reveals exciting possibilities to benefit our customers. We can鈥檛 wait to collaborate and bring innovative solutions to the industry.”