A UK-based technology startup aiming to transform how B2B enterprises harness customer advocacy has raised a 拢1m pre-seed funding round to accelerate the development of its platform.
Trusted was founded by industry veterans and its platform helps businesses to convert their happiest customers into their most powerful growth engine.鈥�
The firm combines advisory services with a scalable SaaS platform designed to help global enterprises win more profitable business faster.聽
It is already revenue-generating and working with enterprise clients to build programs that turn satisfied customers into brand advocates, boosting retention, deal size, and sales velocity.
The round was led by Fuel Ventures.
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鈥淲e believe the future of B2B growth is customer-led,鈥� said Emma Roffey, co-CEO of Trusted.聽
鈥淥ur platform will help businesses capture and amplify the authentic voice of their customers, turning trust into tangible commercial outcomes.鈥濃��
The company鈥檚 advisory board includes senior leaders from ServiceNow, Fortinet, TeamViewer, Freshworks, BNP Paribas and Natilik.
Mark Pearson, managing partner at Fuel Ventures, added: 鈥淭rusted is exactly the kind of founder-led, customer-centric business we love to back.聽
鈥淭hey鈥檙e building a category-defining platform that taps into a massive market opportunity. We鈥檙e excited to support their journey at this early stage.鈥濃��